Apr 27 2012 Insanely Simple by Ken Segall This might the most important marketing book you'll read in quite some time. by Phil Simon | Apr 27, 2012 | Book Reviews | 0 comments In a word, wow. Insanely Simple: The Obsession That Drives Apple’s Success (affiliate link) by Ken Segall is that good. Here’s my video review. x Apple Simplicity Enjoy this post? Click here to subscribe to this feed. Related Posts Disrupted: My Misadventure in the Start-Up Bubble Throwing Rocks at the Google Bus Nonsense: The Power of Not Knowing Why We Work by Barry Schwartz So You’ve Been Publicly Shamed < GE vs. Apple The Applefication of the Enterprise, Part II: The Jobs’ Effect > Submit a Comment Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Just making sure that you're human. * 1 + 9 = Notify me of followup comments via e-mail. Notify me of follow-up comments by email. Notify me of new posts by email.