Apr 27 2012 Insanely Simple by Ken Segall This might the most important marketing book you'll read in quite some time. by Phil Simon | Apr 27, 2012 | Book Reviews | 0 comments In a word, wow. Insanely Simple: The Obsession That Drives Apple’s Success (affiliate link) by Ken Segall is that good. Here’s my video review. Apple Simplicity Enjoy this post? Click here to subscribe to this RSS feed or here to sign up for my newsletter. Related Posts Disrupted: My Misadventure in the Start-Up Bubble Throwing Rocks at the Google Bus Nonsense: The Power of Not Knowing Why We Work by Barry Schwartz So You’ve Been Publicly Shamed < GE vs. Apple The Applefication of the Enterprise, Part II: The Jobs’ Effect > Submit a Comment Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Notify me of follow-up comments by email. Notify me of new posts by email.