I am a featured contributor on the Pitney Bowes’ Smart Essentials blog. I write about small business issues, social media, customer service, and a bevy of other issues.
Here are some of my posts. You can read them all by clicking here.
I’m going to be a bit blunt in this post because there’s a good deal of hubbub about social media. Self-anointed experts and snake oil salesman trumpet their virtues, products, and services because they know how to set up Twitter accounts and Facebook pages. While some are better than others, take their claims with a [...]
Maybe you wish that you could turn back time on a number of levels. So much about business was simpler in the 1980s and 90s, right? Let’s look at customer service. The quaint old days of phone- and letter-based customer service are not returning anytime soon. Welcome to 2011.
Many small business owners are starting to dabble in social media. And it’s easy to understand why. They create blog posts, videos, podcasts, and other interesting content, all in the name of growing their brand.Not everyone, however, uses social media well. So before you get going consider doing a little homework. For one, there are many great [...]
In my experience, marketing connotes different things to different people. This post explores how SMBs can “market” without leaving a trail of angry people in their wakes. In other words, I’ll show how effective marketing will help–not hurt–your business.
I recently inquired with a number of moving companies about my potential cross-country relocation. A few of their responses are worthy of discussion. In this post, I’ll provide a few lessons on what not to do when handling your customers.
Costa Rica still has many dirt roads, yet the country is spending millions of dollars on fiber optic cables to expedite the deployment of ultra-high-speed Internet access. Amazingly, Costa Rica has increased capacity by more than 15 percent by using (get this) a high-tech submarine. This isn’t some crackpot legislation by some tech-happy demagogue. It’s [...]
My name is Phil Simon and I am very pleased to be joining this dynamic community. By way of background, I consult, speak, and write about how technology can help companies on all kinds of levels. I also have penned three books. Over the next few months on this site, I’ll be starting–and participating in–many [...]