Amazon: Understanding the Hate

Is there a right way to feel about Amazon? A recent post on Publishing Perspectives asks that question.

While not completely enthralled with the company, I’m pro-Amazon. I understand the haters, but to me Amazon just capitalized on market conditions, changing consumer tastes, and the missteps of its competition.

Blame borders. Blame B&N. Blame ever-demanding consumers. Blame the antiquated business model of retail book stores whose management refused to embrace the present, much less the future.

At a higher level, Amazon, Apple, Facebook, and Google are all both loved and reviled. Consumers have spoken: they want information, books, CDs, etc. on demand. Going to a physical store to hopefully find what they want is so 1990s.

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