It’s time for a good old-fashioned bitch session. Now, I really can’t complain too much in the whole scheme of things. The New Small is coming along nicely and will hit its November publication date. I shot a legitimate 85 this year on the golf course–a personal best. I have my health. The last thing that you’ll ever hear me say is “Whoa is me.” But you don’t want to read a post about all that’s right in the World of Phil.
While life is good, I’m a bit peeved about a trend that hasn’t abated over the last few years: Many companies intentionally make it excessively difficult to cancel services.
Consider the following examples:
Look, this isn’t new. It’s not like that is a relatively recent phenomenon. And, what’s more, I understand why this these sites make it hard for you to opt out or cancel: the almighty dollar. This isn’t rocket science. Sites such as Amazon.com offer the convenience of 1-click purchases. I can understand why 1-click cancellation doesn’t exist. But there’s a limit to how difficult this process ought to be.
We live in the age of the social customer. People talk, vent, bitch, and moan. Why risk irritated your customers and ex-customers? Wouldn’t you want to make it as easy as possible for them to come back? Aren’t you engendering enmity with these type of maddening processes?
What say you? What are your own cancellation nightmares?
Tags: Random Thoughts
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