My 11th Inc. Magazine article is now live. Here’s an excerpt:

Unless you’ve been living in a vacuum, you know that Facebook’s stock has been reeling. Sure, the company is making money but not nearly enough to satisfy Wall Street.

The company has built the largest trove of data the world has ever seen and is rapidly closing in on one billion users. But Facebook still has to figure out how to monetize its increasingly mobile user base in the post-PC or “PC plus” era.

In this post, I’d like to look at one of Facebook’s biggest problems from the perspective of a small business owner.

Click here to read the whole thing.