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Inc. Article #7: What Could Kill Facebook

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My seventh Inc. Magazine article is now live. Here’s an excerpt:

Let the Facebook road show—and the dissection of its future as a public company—begin.

In The Age of the Platform, I write extensively about how platforms by themselves guarantee nothing. Think about how companies like AOL, MySpace, and Yahoo! have fallen from grace in recent years. And I’m hardly the only one who feels this way. Eric Jackson on Forbesmakes the case that Google and Facebook might suffer similar fates within five years. Is it possible? Sure. Though I suspect it won’t happen, primarily because these companies understand Clayton’s Christensen’s innovator’s dilemma: in a nutshell, the very things that make a company successful ultimately cause its demise.

Click here to read the whole thing.

 

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