So, I’m at dinner the other night with a new friend. She’s an actress. I fancy myself a writer these days. The two of us are talking about breaking through in our respective fields. I commented on how there’s a fine line between persistent and pushy.
A few beers later, I’m thinking of the above model.
- You can’t be passive and expect anything to happen.
- You can’t be pushy and expect anything to happen–unless, of course, you count irritating people.
- If you want to be successful, you have to stay in the persistent area.
No matter what you’re doing, fight the urge to be pushy. For example, I follow up with people who have requested review copies of The New Small. Ultimately, I can’t make them do anything. Yet, I can gently remind them after a month that I exist.
An innocuous email with the words “Just making sure that you received the book” reads much better than “Where’s my review, dude?”
Remember that next time you’re following up with a prospect, client, or potential contact.
What say you?