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# Amazon: Under the Radar?
- URL: https://www.philsimon.com/amazon-under-the-radar/
- Published: 2012-07-26T13:40:32.000Z
- Updated: 2025-05-11T20:30:52.000Z
- Description: How one of the world's biggest companies quietly churns along.
- Author: Phil Simon
- Tags: Platforms, Strategy, Amazon, Apple, Facebook/Meta, Google, The Age of the Platform

![bezos](https://storage.ghost.io/c/8f/b5/8fb5e321-49a6-4cf5-8a28-c6f6d5417e54/content/images/2025/05/bezos-6.jpg)

Apple just missed earnings' estimates for the second time since Steve Jobs' death. Facebook just got hammered because Zynga disappointed as well. (In the book, I write about the symbiotic relationship between the two companies.) Google is facing a bevy of monopoly charges in Europe and a settlement is evidently near.

Yet, we don't seem to be hearing that much these days about Amazon.

## Simon Says 

And, something tells me, that's exactly the way that Jeff Bezos likes it. Platforms like his keep humming along.