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# Amazon: Understanding the Hate
- URL: https://www.philsimon.com/amazon-understanding-the-hate/
- Published: 2012-04-10T11:54:31.000Z
- Updated: 2025-12-30T03:11:14.000Z
- Description: How should you feel about the behemoth?
- Author: Phil Simon
- Tags: Platforms, Strategy, Disruption, The Age of the Platform

Is there a right way to feel about Amazon? [A recent post on Publishing Perspectives](https://publishingperspectives.com/2012/04/is-there-a-right-way-to-feel-about-amazon/?ref=philsimon.com) asks that question.

While not completely enthralled with the company, I'm pro-Amazon. I understand the haters, but to me Amazon just capitalized on market conditions, changing consumer tastes, and the missteps of its competition.

Blame borders. Blame B&N. Blame ever-demanding consumers. Blame the antiquated business model of retail book stores whose management refused to embrace the present, much less the future.

At a higher level, Amazon, Apple, Facebook, and Google are all both loved and reviled. Consumers have spoken: they want information, books, CDs, etc. on demand. Going to a physical store to hopefully find what they want is so 1990s.