Under the guidelines of The Association to Advance Collegiate Schools of Business (AACSB), I qualify as a scholarly practitioner. In a nutshell, this means that I continue to contribute research to different fields. What’s more, other academics cite my work as well in journals and papers. (Google Scholar counts nearly 500 citations as of today.) Put differently, I’m a hybrid: I teach more than your garden-variety, research-driven, tenured professor. At the same time, I conduct more research more than a pure lecturer teaching a full 4/4 course load. (Here is my latest article from HBR.) Some universities call people such as me professors of practice. As the diagram on the right shows, I concurrently live in both worlds.
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