I am pleased to announce the publication of my eleventh book, Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work. Cue This Is Spinal Tap reference.

The Book in a Nutshell

Over the past five years, organizations adopted Slack, Zoom, and Microsoft Teams in droves. Think of COVID-19 as pouring gasoline on the fire. The pandemic didn’t start a trend as much as it accelerated an existing one.

Unfortunately, far too many of us mistakenly view these applications as Email 2.0. As a result, we are missing out on extraordinary opportunities to create more collaborative work environments, increase organizational transparency, reduce manual work, make our work lives less stressful, simplify core business processes, and much more.

We have lacked a holistic framework to understand the remarkable power of new collaboration technologies. At least until now.

Blame ignorance, not malice. We have lacked a holistic framework to understand the remarkable power of new collaboration technologies, much less unleash them. At least until now.

In Reimagining Collaboration, I provide this essential framework. At the risk of being immodest, I advance a new, bold, and holistic model of work—one based upon hubs and spokes. No theoretical text, I offer concrete tips for companies and groups on how to transform the way they work.

I haven’t been this excited about a book since The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business. That book did pretty, pretty, pretty good.

A Long Strange Trip

To call the route that my new baby took circuitous is the acme of understatement. Long story short, Reimagining Collaboration went through a number of different versions. In other words, it was the antithesis of my last two books: Slack For Dummies and Zoom For Dummies. Still, I couldn’t be more pleased with the end result. This is exactly the book that I wanted to write.

Buy it now or I’ll send hired goons to your home.

Note that this is the first in a three-book series on the future of work.