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Phil Simon

Award-Winning AuthorDynamic Keynote Speaker
Workplace-Technology Guru • Advisor Professor

Serendipitous Social Media

There are no magic bullets to SEO and social media.
Apr | 27 | 2011

For some reason, one of my older posts (Technology and Unemployment) has been getting been getting more than its fair share of traffic lately. So, Curious George that I am, I googled the terms Technology and Unemployment.

Voila! I’m number four. Not bad, eh?

Turns out that many people have recently been googling those terms and, as luck would have it, I seem to be near the top of Google’s search results. Rarefied air, I know.

Also, recently a friend of mine asked me for the secret sauce of social media. My response: There is none.

Simon Says

Sometimes, serendipity just happens. Posts I’ve thought were gold fell on ostensibly deaf ears. Other times, marginal posts attracted significant views and comments. I honestly have no idea about future results when I hit the publish button.

Don’t believe anyone who tells you that they know “the” secret to all of this stuff. Follow a bunch of best practices and keep plugging away. Luck favors the bold.

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