My third Inc. Magazine guest post is now live. Here’s an excerpt:

Aside from making jubilant Instagram employees and investors rather wealthy, what does this mean for the rest of us? Clearly not everyone benefits from the Instagram acquisition. Hitching your wagon to individual applications and platforms for marketing purposes comes with risks.

Like all mammoth companies, Facebook is anything but universally loved. In fact, it routinely ranks high on “most hated company” lists. Many of its haters will now surely abandon Instagram–and some have already done so.

Click here to read the whole thing.