On Marketing and Platforms

On why traditional marketing matters less in the Age of the Platform.

“Marketing is the cost you pay for lousy products.”

—Sergey Brin

This is one of my favorite quotes from Brin, a man I consider to be one of the smartest on the planet. Some disagree with him, but I actually think that he’s on to something.

Think about Amazon, Apple, Facebook, and Google. Do they go a great deal of advertising? Not really. Their platforms and their planks, users, customers, and partners do most of their marketing for them.

This happens every time that someone:

  • Notices someone using iPad on the subway.
  • Sees someone reading a Kindle at the gym.
  • Says to someone, “Just Google it.”
  • New friends connect on Facebook.

Simon Says

In the Age of the Platform, the old rules of marketing and advertising no longer apply.

Feedback

What say you?

philanimated

Navigation

BACKRANDOMNEXT

YOUR AD HERE

Filed Under



Enjoy this post? Click here to subscribe to this RSS feed or here to sign up for my bi-monthly newsletter.


2 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *