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The USPS as a Platform

Should it become a platform or a plank in a larger one?
Jun | 15 | 2012

Jun | 15 | 2012

The U.S. Postal Service (USPS) is currently hemorrhaging. Sure, its losses have dropped from an absolutely awful September 2011. In that month it ran an astonishing $10-billion deficit. However, today the USPS is anything but thriving — and this is hardly surprsing. Founded in 1775, its “business model” is pretty much the same as it was more than 200 years ago.

And that needs to change.

The second annual Postal Vision 2020 was held this week with a theme of platform possibilities. I spoke about how Amazon, Apple, Facebook, and Google are innovating with the help of their ecosystems. After my 30-minute speech, in which I introduced the framework of The Age of the Platform, I sat on an interesting and highly interactive panel moderated by Jeff Jarvis.

Before concluding, Jarvis asked the panelists two questions:

  • Is the USPS now a platform?
  • Should it try to become one?

Remember, everything seems to be a platform these days. Video games. Credit cards. Cars.

A Critical Juncture

My answers to Jarvis’ questions: No, the USPS, as currently constituted, is certainly not a platform. As for number two, government should be the platform, and USPS should be one of its planks.

My message to the Postmaster General: Think bigger.

Tim O’Reilly has argued that government needs to become more of a platform — as opposed to merely a service provider. He’s right. The way I see it, unless the USPS morphs into a proper and for-profit business, it has to be considered part of government.

Many at the conference told me privately that they didn’t see too much in the way of innovation from the postal service. No argument here, but the same surely can be said for other areas of government. No one would ever mistake the DMV for Twitter or Facebook.

Simon Says

My message to the Postmaster General: Think bigger. While expansive, the postal service has to fundamentally rethink things to remain relevant. Private sector alternatives and the rise in digital distribution mean that business for the USPS won’t continue as usual. (I’m amazed that it’s lasted as long as it has.) Building a standalone “platform” is not the solution.


What say you?

Published in Huffington Post. Click here to read the article there.

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1 Comment

  1. Loop Withers

    Phil, maybe your analysis of USPS reveals one important element or attribute that defines a platform : that it’s collective planks actively form an innovative and radiant ‘facility’ as opposed to simply being a ‘route’ to delivering information.

    USPS- like Deutsche Post, Royal Mail and most other national postal systems – are by their nature ‘reactive’ – their planks form a route (not a platform) and their innovations (as and when they appear over time) do not themselves create innovative facilities, merely a wider or better route.

    Maybe Platforms radiate activity outwards to Routes but Routes remain largely passive, merely reacting to incoming activity?


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