The fulcrum of my new book Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the New World of Work is a new model of collaboration: one based upon hubs and spokes.
Short version: Slack, Microsoft Teams, Zoom, and others serve as internal collaboration hubs. Third-party apps and systems serve as spokes. Even better, employees can connect hubs to spokes without much technical proficiciency. #nocode
Make no mistake: This is a big deal.
Think of Zoom and Slack an operating systems.
Against this backdrop, announcements at the most recent Zoom and Slack conferences reinforced this notion. Case in point: Zoom’s launch of Zapps. In this context, stop thinking of Zoom as a videoconferencing tool. It’s not. Rather, think of it as an operating system. The other apps, tools, and systems live on top of it. Platform thinking at its finest.
Simon Says: Collaboration and knowledge work evolving. Are you?
The question isn’t whether critical third-party apps can seamlessly connect, automate manual tasks, and change the fundamental nature of knowledge work. They can; in fact, they already are. Slack, Zoom, and Microsoft Teams are moving in this direction—and have been for years.
What say you?
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