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# Citrix Is (Probably) Buying Wrike
- URL: https://www.philsimon.com/citrix-wrike/
- Published: 2021-01-19T15:18:32.000Z
- Updated: 2025-07-01T20:36:28.000Z
- Description: Expect more enterprise software vendors to bolster their collaboration offerings.
- Author: Phil Simon
- Tags: Collaboration, Future of Work, Google, Microsoft, Reimagining Collaboration, Salesforce, Slack, WFH, Zoom

Last year's Slack acquisition by Salesforce raised plenty of eyebrows. (Listen to my thoughts on it [here](https://www.philsimon.com/special-edition-salesforce-is-acquiring-slack/).) Now, Citrix is reportedly set to gobble up project-management tool Wrike [for a cool $2B](https://www.bloomberg.com/news/articles/2021-01-17/citrix-is-said-in-talks-to-buy-vista-s-wrike-for-2-billion-plus?ref=philsimon.com).

That's a lot of cheddar.

It's not hard to read the tea leaves. Citrix wants to position itself as a viable [internal collaboration hub](https://www.philsimon.com/books/reimagining-collaboration/) that competes with:

- Microsoft
- Salesforce with Slack
- Google Workspace (rebranded for the umpteenth time from G Suite)

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In the mad scramble to become proper collaboration hubs, expect many large vendors to bolster their existing offerings. I wouldn't be surprised if Box.net, Dropbox, Asana, Airtable, Smartsheet, and others are not independent companies this time next year. Zoom's eye-popping $111B market cap makes it a prime contender to go shopping.

[Phil Simon: How to Handle Support for Decommissioned Enterprise AppsDecommissioned enterprise apps affect all organizations at some point. Learn what to do when a vendor pulls the plug.![](https://storage.ghost.io/c/8f/b5/8fb5e321-49a6-4cf5-8a28-c6f6d5417e54/content/images/icon/cropped-newlogo-39.png)Phil Simon![](https://i.imgur.com/kwq9ADS.jpg)](https://www.philsimon.com/blog/technology/how-to-handle-support-for-decommissioned-enterprise-apps/)

## Simon Says

As I write in *Reimagining Collaboration*, it usually takes only a few minutes connect hubs to wide variety of third-party apps and systems that I call *spokes*. Of course, that nuance doesn't always resonate with IT decision-makers. Sometimes it's better to ship with native offerings and integrations. In this case, that feature is evidently worth $2B.