> ## Content Index
> Fetch the complete content index at: https://www.philsimon.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Frenemies and the Age of the Platform
- URL: https://www.philsimon.com/frenemies-and-the-age-of-the-platform/
- Published: 2013-07-20T22:55:59.000Z
- Updated: 2025-07-18T00:11:55.000Z
- Description: In my first Ignite talk, I stress the importance of getting comfortable with being uncomfortable.
- Author: Phil Simon
- Tags: Platforms, Strategy, Trends, Breaking Bad, Frenemies, The Age of the Platform, Twitter

![ignite](https://storage.ghost.io/c/8f/b5/8fb5e321-49a6-4cf5-8a28-c6f6d5417e54/content/images/2025/05/ignite-1.jpg)

In my first Ignite talk, I discuss Amazon, Apple, Facebook, Google, Twitter, and life in the Age of the Platform. I stress the importance of getting comfortable with being uncomfortable.

Here it is: