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# Has Apple Lost its Mojo?
- URL: https://www.philsimon.com/has-apple-lost-its-mojo/
- Published: 2012-09-27T16:33:16.000Z
- Updated: 2025-05-11T20:30:46.000Z
- Description: Is the effect of Steve Jobs' loss finally being felt through Apple fanboy land?
- Author: Phil Simon
- Tags: Platforms, Strategy, Apple, Apps, Frenemies, The Age of the Platform

![apple](https://storage.ghost.io/c/8f/b5/8fb5e321-49a6-4cf5-8a28-c6f6d5417e54/content/images/2025/05/apple-2.jpg)

John Battelle caused quite a stir with his recent [anti-Apple rant](https://battellemedia.com/archives/2012/09/am-i-an-outlier-or-are-apple-products-no-longer-easy-to-use.php?ref=philsimon.com). It's worth reading and checking out the comments.

Is he on point? Sure, but Battelle admits that he's not a typical Apple user, what with 10,000 contacts--a mind-boggling number.

I'd agree with Battelle on the notion that all platforms have their problems. I'm not an iCal or Apple email user but I find it tough to swallow the notion that Apple can handle contacts and email better than contact-specific apps and Gmail. I could be wrong. I'd argue that there's still no one best-of-breed app, platform, device, or service across the board. For now and the foreseeable future, we'll face a choice: deal with multiple platforms or stay with one--and face some restrictions and difficulties.