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# Grow Your Business by Buying Domain Names
- URL: https://www.philsimon.com/inc-article-10-grow-your-business-by-buying-domain-names/
- Published: 2012-07-06T15:15:01.000Z
- Updated: 2025-07-13T01:49:21.000Z
- Description: Consider whether one website is enough for your business. Often, it is not.
- Author: Phil Simon
- Tags: Trends, Inc., Web Design, WordPress

My 10th *Inc. Magazine* article is now live. Here's an excerpt:

Many businesses operate on what I call the "one website theory." That is, they buy a single domain, add content on a regular basis, and try to drive as much traffic to that domain as possible.

To be sure, this is a tried-and-true strategy. In fact, compared to the [more than 60% of all small businesses that don't even operate proper websites](https://contentlead.com/news/61-percent-of-small-businesses-in-u-s-lack-a-website-61-percent-of-small-businesses-in-u-s-lack-a-website?ref=philsimon.com "61 percent"), buying one domain would be a vast improvement over waiting for the resurrection of the Yellow Pages.

But for many entrepreneurs, spreading their Web presence across more than one url makes more business sense.

Click [here](https://www.inc.com/phil-simon/grow-your-business-by-acquiring-smart-domain-names.html?ref=philsimon.com) to read the whole thing.