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# 5 Reasons to Blow Up Your Current Website
- URL: https://www.philsimon.com/inc-article-21-5-reasons-to-blow-up-your-current-website/
- Published: 2013-01-25T15:57:34.000Z
- Updated: 2013-01-25T15:57:34.000Z
- Description: Be honest: Is your website as attractive as it was five years ago? Is it time to rebuild?
- Author: Phil Simon
- Tags: Technology, Trends, Inc., Web 2.0

![](https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcTmxXmTwWBcQiYYDtCwUI1aCa_Tc6H62I8jQ_YL4ySHpRfvat5PVA)

I've received a decent number of compliments on my website over the years. To be sure, it's a pretty good one and it has served me well, but I've decided that it's time for a makeover. In this post, I'll list five conditions that almost always necessitate building a new site.

## You acquire a new—and sexier—domain.

This one is a no-brainer. After years of trying I recently acquired *www.philsimon.com*. What better way to announce the new site than redesigning it? (As of this writing, the new site is under development.) Related to this, what if your company is launching a new product? In my case, both things are true. (My [new book](https://www.philsimon.com/books/too-big-to-ignore) will be out in about a month.)

## Your current site can only host so many pages.

Far too many people think of websites and [content management systems](https://en.wikipedia.org/wiki/Content%5Fmanagement%5Fsystem?ref=philsimon.com) as one in the same. They're not. Static websites resemble brochures; they aren't designed to enable users to easily add content. On the other hand, CMSs were conceived with nearly unlimited capacity for content of all types: videos, podcasts, and text. For many reasons, SEO favors sites with many pages over sites with very few. Think about it.

## Your current site appears long in the tooth.

A theme or design from 2006 might look a bit dated now. After all, the Web has changed a great deal over that time. It's folly to assume that Web design has remained static. I wrote a few months ago that [Pinterest has had a significant impact on design](https://www.inc.com/phil-simon/how-pinterest-is-affecting-web-design.html?ref=philsimon.com). If your site is image-challenged, it may be time to consider redesigning it.

## Your current site isn't mobile-friendly.

> A theme or design from 2006 might look a bit dated now.

Fellow Inc.com columnist Hollis Thomases [writes](https://www.inc.com/hollis-thomases/eight-common-costly-website-mistakes-to-avoid.html?ref=philsimon.com) that "Mobile now accounts for 12% of global Internet traffic, and it's scaling faster than the desktop did." It doesn't take a sorcerer to see what's coming. Yes, there are [WordPress plug-ins that effectively simulate a mobile site](https://www.sitepoint.com/wordpress-mobile-plugins/?ref=philsimon.com). That's a bit like getting a little bit pregnant. Why not embrace mobile completely and get a [responsive theme](https://themeid.com/responsive-theme/?ref=philsimon.com)?

## The performance of your current site is suffering.

My old site, *https://www.philsimonsystems.com*, held its own for more than three years. However, I just had too many images and plug-ins running in the background, most of which I felt I needed for different reasons.

Fast forward to 2013 and new development frameworks like [Twitter Bootstrap](https://twitter.github.com/bootstrap/?ref=philsimon.com) obviate the need for a great deal of Band-Aid functionality. That is, these frameworks "ship" with many neat features baked in.

## Simon Says 

Websites age over time—some better than others. Think about how your site looks relative to your competition. Are you really putting your best foot forward?

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*Click [here](https://ht.ly/h82fW?ref=philsimon.com) to read the article on Inc.*