> ## Content Index
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# Inc. Article #3: Facebook and the Instagram Deal
- URL: https://www.philsimon.com/inc-article-3-the-instagram-deal/
- Published: 2012-04-10T13:54:51.000Z
- Updated: 2025-07-04T22:30:54.000Z
- Description: My take on the billion-dollar deal of the year.
- Author: Phil Simon
- Tags: Platforms, Trends, Facebook/Meta, Inc., Marketing, The Age of the Platform

My third *Inc. Magazine* guest post is now live. Here's an excerpt:

Aside from making jubilant Instagram employees and investors rather wealthy, what does this mean for the rest of us? Clearly not everyone benefits from the Instagram acquisition. Hitching your wagon to individual applications and platforms for marketing purposes comes with risks.

Like all mammoth companies, Facebook is anything but universally loved. In fact, it routinely [ranks high on "most hated company" lists](https://247wallst.com/2012/01/13/the-10-most-hated-companies-in-america/?ref=philsimon.com). Many of its haters will now surely abandon Instagram–and some have already done so.

Click [here](https://www.inc.com/phil-simon/facebook-instagram-why-you-should-care.html?ref=philsimon.com) to read the whole thing.