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# More Cross-Platform Pollination
- URL: https://www.philsimon.com/more-cross-platform-pollination/
- Published: 2012-07-05T14:04:30.000Z
- Updated: 2025-12-30T02:54:56.000Z
- Description: Zynga is hardly the only company that sees the benefits of existing—and even promoting—other platforms.
- Author: Phil Simon
- Tags: Platforms, Facebook/Meta, Frenemies, Google, The Age of the Platform, Twitter

Go to a YouTube video. Any one. See anything familiar?

When you see an assortment of icons at the bottom of YouTube videos (before Google+, even), it strikes me that one of two things is happening:

- Google realizes that it can't stop others from using other platforms (a tacit admission that Plus isn't the be-all and end-all).
- Google can still make money on content discovered on other platforms.

## Simon Says 

The lesson here: Embrace other platforms. Even promote them. It's rarely only about *your* platform.