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# Proof That Big Data Has Gone Mainstream
- URL: https://www.philsimon.com/proof-that-big-data-has-gone-mainstream/
- Published: 2013-03-25T12:42:15.000Z
- Updated: 2025-12-30T01:21:09.000Z
- Description: Another sign that the era of Big Data has arrived.
- Author: Phil Simon
- Tags: Big Data, Too Big to Ignore

When Charlie Rose mutters the words "Big Data", you know that it has arrived.

On Friday, Jeffrey Hammerbacher, Chief Scientist at [Cloudera](https://www.cloudera.com/?ref=philsimon.com) on Big Data, appeared at the revered oak table. For the research on *Too Big to Ignore*, I researched Hammerbacher and his company. He's a very smart cat.

The interview is more about science than the drivers behind Big Data, but I love the focus on the practical applications of all this information. Hammerbacher wants to use his time on this earth to advance science, and Big Data is a means to that end.

You'll get no argument from me here. It's not about how much data you capture, store, or analyze. It's about what you do with it.