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# RIM: The End of the Line?
- URL: https://www.philsimon.com/rim-the-end-of-the-line/
- Published: 2012-02-16T14:10:15.000Z
- Updated: 2025-12-30T03:09:08.000Z
- Description: On the tenuous relationship between your platform and the world around you.
- Author: Phil Simon
- Tags: Platforms, Strategy, Apps, The Age of the Platform

In *The Age of the Platform*, I write about how your platform isn't entirely within your control. Case in point: [the NHL and NBA announced that they'll no longer be creating apps for the BlackBerry](https://blogs.cio.com/blackberry/16819/nba-nhl-stop-making-blackberry-apps-mlb-next?ref=philsimon.com). Now, that might not matter to people still addicted to crackberries and their QWERTY keyboards. But what kind of signal does that send to your ecosystem?

In a way this is an opportunity for a developer or potential partner: Why not create new apps to fill this void?

But how many developers worth their salt are going to spend the time, money, and effort developing apps for a platform clearly in decline? The same thing applies to HP with WebOS. Yes, anyone *can* develop apps for these devices, but given the current state of affairs, will they?