> ## Content Index
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> Use this file to discover other available public pages before exploring further.

# Serendipitous Social Media
- URL: https://www.philsimon.com/serendipitous-social-media/
- Published: 2011-04-27T12:35:02.000Z
- Updated: 2025-12-30T10:58:00.000Z
- Description: There are no magic bullets to SEO and social media.
- Author: Phil Simon
- Tags: Communication, Social Media, Google, SEO, Writing

For some reason, one of my older posts ([Technology and Unemployment](https://www.philsimon.com/blog/technology/web2-0/tech-unemployment/)) has been getting been getting more than its fair share of traffic lately. So, Curious George that I am, I googled the terms *Technology and Unemployment*.

*Voila!* I'm number four. Not bad, eh?

![](https://storage.ghost.io/c/8f/b5/8fb5e321-49a6-4cf5-8a28-c6f6d5417e54/content/images/2025/05/tech-1.jpg "tech")

Turns out that many people have recently been googling those terms and, as luck would have it, I seem to be near the top of Google's search results. Rarefied air, I know.

Also, recently a friend of mine asked me for the secret sauce of social media. My response: There is none.

## Simon Says

Sometimes, serendipity just happens. Posts I've thought were gold fell on ostensibly deaf ears. Other times, marginal posts attracted significant views and comments. I honestly have no idea about future results when I hit the publish button.

Don't believe anyone who tells you that they know "the" secret to all of this stuff. Follow a bunch of best practices and keep plugging away. Luck favors the bold.