Writing is often overlooked or minimized as a skill. Sure, anyone can do it, but how many of us do it well? To boot, in my experience very few people realize that their writing is confusing, ineffective, or anodyne.
The results can be catastrophic. Indifference, crickets, and lack of page views are the often least of many writers’ problems. Poorly written prose has cost many individuals and companies credibility and sales.
The Solution: A Personal and Experienced Writing Coach
I help writers crystallize their short- and long-form content. I teach them how to bring readers in with compelling stories and interesting facts. Although I dispense plenty of writing advice on this site, some professionals need more personal assistance to make their writing resonate with others.
Poor writing reflects poorly on its author and organization.
Along these lines, as I coach I help writers:
- Craft their messages to their audiences
- Develop their content in a collaborative manner
- Offer detailed feedback on ways to draw readers in
How to Write a Business Book
In this course, I cover my process for writing compelling business books.