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# Stasis Is Not an Option
- URL: https://www.philsimon.com/stasis-is-not-an-option/
- Published: 2011-12-13T14:56:20.000Z
- Updated: 2025-07-01T20:36:57.000Z
- Description: Keep improving your product, service, application, and offerings—your planks.
- Author: Phil Simon
- Tags: Platforms, Strategy, The Age of the Platform, Web Design, WordPress

People often ask me about emerging platforms and one of the first that I'll mention is [WordPress](https://www.wordpress.com/?ref=philsimon.com). Millions of people use it to run their and their company websites.

It's big.

One of the best things about WordPress is how it has improved since its inception--and even since I got on the bandwagon three years ago. This reminds me of the Japanese concept of Kaizen. From [Wikipedia](https://en.wikipedia.org/wiki/Kaizen?ref=philsimon.com):

Kaizen (改善?), Japanese for "improvement", or "change for the better" refers to philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, game development, and business management. It has been applied in healthcare,\[1\] psychotherapy,\[2\] life-coaching, government, banking, and other industries.

Just look at some of the new WordPress features in version 3.3:

#### Better Co-Editing

Have you ever gone to edit a post after someone else has finished with it, only to get an alert that tells you the other person is still editing the post? From now on, you’ll only get that alert if another person is still on the editing screen — no more time lag.

#### Tumblr Importer

Want to import content from Tumblr to WordPress? No problem! Go toTools → Import to get the new Tumblr Importer, which maps your Tumblog posts to the matching WordPress post formats. Tip: Choose a theme designed to display post formats to get the greatest benefit from the importer.

#### Widget Improvements

Changing themes often requires widget re-configuration based on the number and position of sidebars. Now if you change back to a previous theme, the widgets will automatically go back to how you had them arranged in that theme. *Note: if you’ve added new widgets since the switch, you’ll need to rescue them from the Inactive Widgets area.*

## Simon Says 

In the Age of the Platform, you have to keep improving your product, service, application, and offerings–your planks. Stasis is not an option.