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# The Age of the Platform Has Arrived
- URL: https://www.philsimon.com/the-age-of-the-platform-has-arrived/
- Published: 2012-02-17T10:53:52.000Z
- Updated: 2025-08-26T23:50:34.000Z
- Description: On that one word that everyone is talking about.
- Author: Phil Simon
- Tags: Platforms, Strategy, Kickstarter, The Age of the Platform, #not-too-tall, #no-crop

Don't tell me that we're not in the Age of the Platform.

Mashable is adding [more platform partners.](https://mashable.com/2012/02/16/mashable-publisher-platform-partners/?ref=philsimon.com) I'm hearing more and more about government as a platform. At CES, the auto manufacturers were talking about the car as a platform. GigaOM reports that [Kickstarter is a hot funding platform](https://gigaom.com/2012/02/10/kickstarter-comes-of-age-as-a-big-time-funding-platform/?ref=philsimon.com).

Everyone is talking about platforms. You can't watch a business or technology show without someone dropping that term every five minutes.

Today, the platform is king.