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# The First Big Big Data Myth
- URL: https://www.philsimon.com/the-first-big-big-data-myth/
- Published: 2013-03-03T13:06:23.000Z
- Updated: 2025-07-13T17:24:25.000Z
- Description: There are so many misconceptions around Big Data. Here's one.
- Author: Phil Simon
- Tags: Big Data, Data Science, Hadoop, Sponsored

You're probably hearing more and more about Big Data. Given it's name, it's pretty logical to assume that it's the exclusive purview of large organizations.

And you'd be wrong. Small and mid-market organizations can benefit from Big Data without breaking the bank. Watch the video below to learn a bit more.

*I wrote this post as part of the* [*IBM for Midsize Business*](https://www.ibm.com/?ref=philsimon.com) *program*