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# The Pinterest Effect
- URL: https://www.philsimon.com/the-pinterest-effect/
- Published: 2012-04-02T13:44:52.000Z
- Updated: 2025-12-30T03:06:40.000Z
- Description: Why the company is having such a big impact on web design.
- Author: Phil Simon
- Tags: Platforms, Trends, Inc., The Age of the Platform

My second *Inc. Magazine* guest post is now live. Here's an excerpt:

Pinterest today is all the rage. Earlier this year, the site[cracked the 10 million monthly unique visitor mark faster than any site—ever](https://techcrunch.com/2012/02/07/pinterest-monthly-uniques/?ref=philsimon.com). Whether you personally “pin” or not, it’s interesting to see the impact that Pinterest is currently having on web design. Case in point: New start-ups are launching with what basically amounts to a Pinterest interface (the new travel recommendation engine [Wanderfly](https://www.wanderfly.com/?ref=philsimon.com) is just one example). Look for more Pinterest-inspired sites to come, what with [WordPress developers hard on work at picture-laden themes](https://devstand.com/design/pinterest-wordpress-themes/?ref=philsimon.com).

Now borrowing elements from popular and successful websites is nothing new, of course. As I write in [*The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business*](https://www.philsimon.com/books/the-age-of-the-platform/), new platforms combine true innovation with liberal borrowing of others’ good ideas.

Click [here](https://www.inc.com/phil-simon/how-pinterest-is-affecting-web-design.html?ref=philsimon.com) to read the whole thing.