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# The Platform Mind-Set
- URL: https://www.philsimon.com/the-platform-mind-set/
- Published: 2012-05-04T10:46:50.000Z
- Updated: 2025-12-30T10:53:27.000Z
- Description: The Age of the Platform requires a certain mentality. Do you have it?
- Author: Phil Simon
- Tags: Platforms, Strategy, Apps, Disruption, Kickstarter, The Age of the Platform

“We are open to anything."

—Eric Migicovsky

The Pebble Watch has raised more than [$8 million on Kickstarter as of this writing](https://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android?ref=philsimon.com). Not bad, considering that the original goal was $100,000.

Now, [apps are coming](https://mashable.com/2012/05/02/pebble-watch-runkeeper?ref=philsimon.com).

> Embrace the uncertainty.

Pebble founder Eric Migicovsky's quote above epitomizes the Age of the Platform. You think that Migicovsky expected this type of success?

## Simon Says

Embrace the uncertainty. Let the ecosystem take your company, your platform in new and exciting directions.

Of course, doing so [guarantees exactly nothing](https://www.pcmag.com/news/350151/fitbit-acquisition-means-the-end-of-pebble-smartwatches?ref=philsimon.com).