> ## Content Index
> Fetch the complete content index at: https://www.philsimon.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The Social Customer: Excerpt From The New Small
- URL: https://www.philsimon.com/the-social-customer-excerpt-from-the-new-small/
- Published: 2011-09-17T16:15:57.000Z
- Updated: 2025-12-30T02:33:57.000Z
- Description: A piece from the Baylor Business Review.
- Author: Phil Simon
- Tags: Social Media, Trends, The New Small

Customer service is no longer a one-way street—and hasn't been since the rise of social media. Some bells you don't unring and this is one of them.

I make this point and a few others in a piece from [the Baylor Business Review](https://bbr.baylor.edu/?ref=philsimon.com).

Give it a read below:

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