> ## Content Index
> Fetch the complete content index at: https://www.philsimon.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Twitter 2.0: Becoming More "Platformy"
- URL: https://www.philsimon.com/twitter-2-0-learning-from-the-gang-of-four/
- Published: 2012-01-30T08:52:36.000Z
- Updated: 2025-07-13T20:47:38.000Z
- Description: Twitter is growing up before our eyes—and smartly copying others.
- Author: Phil Simon
- Tags: Platforms, Strategy, Apps, Frenemies, The Age of the Platform, Twitter

You've probably seen Twitter's new home page by now. It's, well, different.

But that's not the last of the changes coming to Twitter--and soon. Taking a cue from Amazon, Apple, Facebook, and Google, Amazon is becoming more "platformy." That is, it's adding apps, tabs, and other [enhancements designed to keep users on its platform for longer periods of time](https://www.businessinsider.com/source-twitter-will-start-to-function-more-like-facebook-on-feb-1-2012-1?ref=philsimon.com).

This isn't entirely surprising. We know that Twitter already makes it API open for developers to take in different directions. Many do. But adding [iFrames](https://www.w3schools.com/tags/tag%5Fiframe.asp?ref=philsimon.com) and other developing technologies is just plain smart. Isn't it sill for Twitter force you to go to another site to enjoy video or audio content? Why can't I play a game while on the Twitter platform?

Will Twitter apps be big? I'd bet on it. This can only help the company as it builds out its platform.