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# The Virtuous Cycle of Citizen Developers
- URL: https://www.philsimon.com/virtuous-cycle-citizen-developers/
- Published: 2022-10-26T16:45:40.000Z
- Updated: 2025-07-01T21:00:36.000Z
- Description: Growth begets further growth. It worked for Facebook, and it's working for citizen developers, too.
- Author: Phil Simon
- Tags: Low-Code/No-Code, Technology, Trends, Amazon, Citizen Development, Facebook/Meta, LCNC book

Virtuous cycles are powerful things. They also go by the monikers network effects and flywheels. In a nutshell, growth begets further growth.

It worked for Facebook, YouTube, Amazon, Uber, and scores of other companies, although not always to society's benefit. (Hello, [Zuck](https://www.npr.org/2021/10/05/1043377310/facebook-whistleblower-frances-haugen-congress?ref=philsimon.com).)

In this short video, I explain the momentum behind citizen development.

And, no, you won't find this video on TikTok.

[PRE-ORDER THE KINDLE VERSION OF LC/NC](https://www.amazon.com/dp/B0B9R48W99/?philsim-20&ref=philsimon.com)