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# Want to Buy My Platform?
- URL: https://www.philsimon.com/want-to-buy-my-platform/
- Published: 2012-05-30T14:36:00.000Z
- Updated: 2025-12-30T03:02:45.000Z
- Description: RIM is the latest casualty in the Age of the Platform.
- Author: Phil Simon
- Tags: Platforms, RIM, The Age of the Platform

RIM is officially reeling and has [hired JP Morgan Chase to explore "strategic options."](https://www.ubergizmo.com/2012/05/rims-ceo-hints-at-possible-sale-or-licensing-of-the-blackberry-platform/?ref=philsimon.com)

A few months ago, its CEO Thorsten Heins was committed to [building a "future-proof platform."](https://www.philsimon.com/books/the-age-of-the-platform/management/a-future-proof-platformget-real/) How's that going? Doesn't exist. Never will.

RIM serves as an instructive example of what *not* to do in the Age of the Platform:

- Assume that your ecosystem will come to you.
- Ignore the consumer.
- Believe that loyal and typically conservative enterprise customers will always stay with you.
- Assume that tomorrow will be more or less the same as today.