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# Why I Don't Blog Every Day
- URL: https://www.philsimon.com/why-i-dont-blog-every-day/
- Published: 2014-01-05T15:13:05.000Z
- Updated: 2025-07-25T01:58:50.000Z
- Description: Just because you can doesn't mean that you should.
- Author: Phil Simon
- Tags: Communication, Social Media, Google, HuffPo, SEO, Web Design, WordPress, Writing

Look around the web and you'll find no shortage of advice on blogging. Long gone are the days in which *blogging* or [*journaling*](https://en.wikipedia.org/wiki/History%5Fof%5Fblogging?ref=philsimon.com)can be called a new phenomenon. WordPress recently celebrated its 10-year anniversary.

While there's no universal rule about how often one should blog, many people [advocate blogging on a daily basis](https://thewritepractice.com/the-secret-to-writing-on-your-blog-every-day/?ref=philsimon.com). Some of the ostensible advantages of doing so include:

- Better SEO. (Google likes volume.)
- You'll improve as a writer.
- You have a better chance of going viral.
- You'll ultimately find your voice.
- It enables you to build your tribe, to steal a phrase from Seth Godin.

## The Costs Accompany the Benefits

Now, I can't argue with any of these benefits. They're all valid arguments, but I am not a fan of daily blogging. Here's my case against churning out a new post every day:

> Daily bloggers may find that the squeeze isn't worth the juice.

- **I am not a full-time writer.** If I were blogger-in-chief of [Acme Corporation](https://en.wikipedia.org/wiki/Acme%5FCorporation?ref=philsimon.com), then I would rightfully be judged on my output. I'm not. Aside from writing, I speak and consult. I also run [a hybrid publishing company](https://racketpublishing.com/?ref=philsimon.com). Small business owners have to wear many professional hats, and blogging is just one of mine.
- **Want to vs. Have to.** I don't enjoy brushing my teeth; I do it because it prevents cavities. Sometimes I would rather read or watch TV or play tennis than write.
- **Other writing responsibilities.** Aside from my own site, I blog for two others on a weekly basis and my other clients at least once per month. Oh, and I'm usually working on a book of considerable length to boot.
- **Writing more blog posts equals greater potential overlap.** As of now, there are nearly 700 posts on this site. Does each express a unique idea? Of course not. That goes tenfold for daily bloggers. Case in point: I used to read Seth's blog pretty religiously until I started to find it a bit redundant. I suspect that I'm hardly alone here. After a while, you just can't shake that feeling that you've seen that movie before.
- **Less is more/the quality argument.** Most TED talks are interesting, but make no mistake: not every idea is worth spreading. Mediocre posts dilute the quality of a site. In my case, I won't delude myself. Not every post here is a gem, but I hold myself to a relatively high writing standard. People who commit themselves to daily blogging may very well feel the need to put something (*anything!*) out there just to keep one schedule, even if the post isn't terribly good, original, or timely.
- **Web traffic hinges upon time of year.** With few exceptions, every blogger cares about stats and traffic, myself included. Web traffic typically declines around November of each year for most sites. Holidays, vacation, and year-end work activities intervene. I'd like my posts to reach the largest possible audience, and posting on Thanksgiving and Christmas defeats that purpose.

I average about three posts per week on this site and feel very comfortable with that number. With my sleep issues, I could blog daily if I wanted. I consciously choose not to.

[Can AI Write in My Voice?An experiment that conjures up images of teleported steak.![](https://storage.ghost.io/c/8f/b5/8fb5e321-49a6-4cf5-8a28-c6f6d5417e54/content/images/icon/newlogo-2-32.png)Phil SimonPhil Simon![](https://storage.ghost.io/c/8f/b5/8fb5e321-49a6-4cf5-8a28-c6f6d5417e54/content/images/thumbnail/photo-1453738773917-9c3eff1db985)](https://www.philsimon.com/can-ai-write-in-my-voice/)

## Simon Says

If you want to put something out there every day or every hour, then knock yourself out. Before doing so, consider the drawbacks of a daily blogging strategy. You may find that the squeeze isn't worth the juice.

Just because you can doesn't mean that you should.

## Feedback

What say you?

---

**Cross-posted on [Huffington Post](https://www.huffingtonpost.com/phil-simon/why-i-dont-blog-every-day%5Fb%5F4545060.html?ref=philsimon.com "HuffPo").**