Communication Failures at the Collision Conference
Does the following company description make any sense to you?
Me neither. (How does one manage to put a single term [API] in a single, grammatically incorrect sentence thrice, anyway?)
Unfortunately, these types of confusing, jargon-laden company descriptions weren't exactly rare at the Collision Conference in Las Vegas yesterday. As I walked around, I couldn't believe how few placards qualified as clear, a point of viewed shared by others.
"Many startups lack a narrative. Focus on that narrative and sell your vision." - @msuster #CollisionConf β Ross Simmonds (@TheCoolestCool) May 5, 2015
You have to wonder what some of these startup founders are thinkingβor whether they're really thinking at all. A mishmash of ostensibly topical buzzwords does not a compelling vision make. How some of these companies have received considerable funding is beyond me.
While I'm ranting about bad business communication, allow me to present perhaps the single worst slide I've ever seen:
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