The book to read is not the one that thinks for you but the one which makes you think.
Too Big to Ignore: The Business Case for Big Data
My fifth book looks at the nascent trend of Big Data and explains why it’s such a big deal. In plain English, I describe the genesis and applications of Big Data. I detail a wide variety of ways in which intelligent organizations are using it today. It’s a jargon-free, very accessible text with more than 40 positive reviews on Amazon.
“Simon makes you think differently about complex topic via real-world storytelling that resonates.”
–Jay Baer, author of Youtility: Why Smart Companies are Helping not Selling
The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies
My third book examines the ability of increasingly tech-savvy small businesses to do things that were simply impossible even five years ago. Through the course of eleven engaging case studies, I demonstrate that small is the new big.
“A powerful, important, and eye-opening book. You may want to change your life once you’ve finished reading it.”
—Mitch Joel, President, Twist Image and author of Six Pixels of Separation
- One of my HBR articles appears in Agile: The Insights You Need from Harvard Business Review.
- I served as the editor of–and a contributor to–the 2011 book 101 Lightbulb Moments in Data Management.
Click here to see my Amazon page. Or don’t. I really can’t make you.