Apart from my own creations, I have penned more than 2,000 blog posts, articles, and white papers for my clients over the years on a wide variety of topics.
The Web is replete with poorly written copy.
As I write in Message Not Received, employees today are busier than ever—a trend that shows no signs of abating. Very few have time to stay on top of current business and technology trends, much less write compelling, cogent, and professional content that other people actually want to you, you know, read.
It’s fair to say that today the Web is replete with:
- Poorly written copy
- Zombie blogs without posts in six months
- Lazy and incomplete listicles
- Downright awful case studies. (Click here to learn why most of these suck.)
- Sales pitches thinly veiled as blog posts
Self-aggrandizing and patently obvious “content” rarely if ever drives meaningful conversations, legitimate inquiries, and, ultimately, and sales. There’s a reason that content marketing has become de rigueur.
Think about it: Do you watch commercials or try to ignore them?
The Solution: Professional Writing
I write white papers, blog posts, executive reports, case studies, and articles on many topics for a wide array of organizations. For my clients, this typically falls under the umbrella of content marketing. My objective is to start meaningful conversations around the very problems that my clients’ products and services address.
Whatever their form, the work ultimately resides on one of three places:
- On my site as sponsored posts
- On my clients’ websites as freely downloadable content
- Behind paywalls
The vast majority of this content is attributed to me. Occasionally, however, I ghostwrite.
Click here for an FAQ on my writing services.
Through his writing, Phil routinely demonstrates his profound understanding of today’s business reader.
Andreas Rindler, Partner, BearingPoint Financial Services
Phil is a prolific writer whom I can always count on to create insightful, easy-to-read content. Through his sharp, witty style, phil draws in readers with every article he writes. A great storyteller, he engages many different types of readers and keeps them coming back for more.
Cindy Turner, Marketing Communications Specialist, SAS
Here’s a sample of long-form content that I have written for my clients.
The Rise of Employee Self-Service, Big Data, and IT’s New Role
Systems Breakdown Case Study: A Square Peg and a Round Hole
The Appleization of the Enterprise: Understanding IT’s New World
Enterprise Data Governance: The Human Element
Do you watch commercials or try to ignore them?
Blog Posts and Articles
Aside from the pieces for HuffPo, Inc., Harvard Business Review, and others, here are some of the regular columns I scribe for my clients. All told, by my estimation, my posts have generated 3.5 million page views.
To view the pieces that I’ve written for my clients, click on the different images below.
The great playwright George Bernard Shaw once famously said, “The single biggest problem in communication is the illusion that it has taken place.”