Rates

It is difficult to get a man to understand something when his salary depends upon his not understanding it.

—Upton Sinclair (obviously not pictured)

Hire Me

moneyA list of services I provide as well as their rates.

All prices in USD. Sorry, I do not accept Bitcoin.

Keynotes and Seminars

For professional speakers, pricing is more of an art than a science. There’s simply no magic formula to determine how much to charge for a talk, seminar, or workshop. That doesn’t mean, however, that I just pick a number out of a hat or random number generator.

Against that backdrop and in no particular order, here are some general rules of thumb that I use when quoting my speaking services. Note that all of these include the proviso “all else being equal.”

  • Number of attendees: This is quite simple. I charge more for speaking to large groups than when I speak to smaller ones.
  • Type of attendees: I charge more for speaking to groups of senior executives than when I speak to non-execs.
  • Length of talk / seminar: Again, this isn’’t rocket surgery. I charge more for a 60-minute keynote than a 30-minute one. Ditto for a two-day seminar vs. a half-day one.
  • Type of talk: I charge more for keynoting than I do for a breakout session.
  • Location / Travel: The closer the event is to my home in Las Vegas, the less I will charge.
  • Specificity: I charge less for a generic talk than I do for a very esoteric one. For instance, a talk in which I provide an overview of The Age of the Platform differs from one on how telecom companies can embrace platform thinking.
  • Previous talks: I’m a data guy. I use fees from my previous talks as rough proxies for future talks.
  • Timing: You can lock me in at a lower rate by reserving me five or six months in advance. Put differently, I’m more likely to quote a higher fee if the engagement takes place relatively soon.
  • Nature of organization / ability to pay: Government agencies and nonprofits often lack the same funds and resources as for-profit corporations. I charge more for speaking at events and conferences held by the latter.
  • Book purchases: I charge less for my talk if the hosting organization or event sponsor buys copies of my books. Note, though, that the total cost of the engagement may be higher.
  • Market / Comparable speakers: This is Compensation 101. I follow what other professional speakers in my cohort routinely charge.
  • Year: I charge more for my talks than I did four years ago. I suspect that the same will be true four years from now.
  • Topic: On certain subjects, I possess a unique and particularly valuable perspective. Examples include communication, data visualization, communication, platforms, disruption, publishing, IT project failures, and Big Data. On others such as social media, there’’s no shortage of cogent speakers, not to mention plenty of snake oil salesmen.
  • Advance notice: Last-minute bookings typically require me to rearrange previous client commitments. A three- or four-month window makes it easier for me to handle everything else.

Writing

Item

Description

Price

Full-length blog post on my site or yours

Up to 500 words on a mutually acceptable topic on your site or mine. If on my site, a sponsor note and link will follow the post.

$500

Longer blog post

Up to 1,000 words on a mutually acceptable topic for your site or mine. If on my site, a sponsor note and link will follow the post.

$800

Ghost Writing

This depends upon what you have in mind. Factors such as word count, timeline, and subject drive how much I charge here.

WP

Up to 3,000 words on a mutually acceptable topic. This can be attributed to me or ghost written.

$8,500

All content includes a reasonable level of social-media support if desired by the client.

Everything Else

Item

Description

Price

Webinar (60 minutes)

I’ll lead a discussion on whatever topic you like. I’m happy to answer questions afterward as well. Includes a reasonable level of social media support and mentions on my website.

$4,000

Webinar (30 minutes)

I’ll lead a shorter discussion on whatever topic you like. I’m happy to answer questions afterward as well. Includes a reasonable level of social media support and mentions on my website.

$2,500

One hour of remote coaching

I will record the discussion on Skype and you can watch it as many times as you like.

$350

Consulting (daily rate)

Note that I bill my clients on a net-30 basis, but I prefer working under a retainer arrangement. I’ve been doing this long enough to know that billing issues occur from time to time, and a retainer helps me mitigate them.

$2,400 plus all reasonable travel expenses

Coaching

Custom help in a number of areas.

Message Clarification

An honest evaluation of what you’re trying to convey to others with suggestions for improvement.

$2,500

Non-speaking conference attending fee

I’ll attend your conference, meet with executives, and write at least one post about the event for a high-profile media outlet.

$2,000/day plus all reasonable travel expenses

TweetChat Host

I’ll host a Tweetchat for your company, conference, or event for an hour. Includes a reasonable level of social media support and mentions on my website.

$500

TweetChat Participant

I’ll participate in a one-hour Tweetchat for your company, conference, or event. Includes a reasonable level of social-media support and mentions on my website.

$200

All content includes a reasonable level of social-media support if desired by the client.