Organizations hire me to present highly personalized content to their employees, customers, and prospects.
Marketing and sales folks are justifiably enthusiastic about their products, but they face two insurmountable obstacles in trying to get their messages heard:
- The Super Bowl notwithstanding, people today are busier than ever. As such, they aren’t too keen on watching overt commercials.
- Prospective customers are usually and understandably a bit weary of software vendors’ messages. (Have you ever met a salesperson who didn’t think that everyone needed his or her company’s products and services? Me neither.)
Rather than “talk at” prospects, why not inform and educate them?
As a vendor-agnostic technology expert, I often give content-rich 30- and 60-minute webinars (like the one on the right of this page.) I discuss important business developments and trends, not the features of a vendor’s particular wares. My goal is to start important conversations that my clients’ products and services ultimately solve. After a brief introduction, I typically speak for about 75 percent of the allotted time. I conclude by fielding questions from attendees. I’ve hosted webinars with as many as 2,200 attendees. All of my clients own the content (slides, audio/video recording).
Phil knocked it out of the park. Throughout the webinar, he was engaging, confident, knowledgeable, and passionate. I can’t wait to work with him again.—Steve Bonadio, VP Marketing, InnoCentive
Here’s a sample of on-line discussions that I have led for my clients: