Big Data and Confirmation Bias

"If you torture the data long enough, it will confess."

—Ronald Coase

The new year has arrived. As such, it's tough to call Big Data new anymore. (It's been on my radar for a tad under five years, and Wiley published Too Big to Ignore in March of 2012.) Recent technologies such as Hadoop have matured during that time. Still, tech alone only gets us so far. The need for education on the topic is as strong as ever—if not more so.