Disrupted: My Misadventure in the Start-Up Bubble
A look at Dan Lyons' controversial new book.
What do you get when you put a fifty-something ex-Newsweek reporter in a startup environment rife with new, mostly white college graduates? I was curious, so I read Dan Lyonsโ How about Disrupted: My Misadventure in the Start-Up Bubble.
Based on the title, subtitle, press, and excerpt I had read, I knew how the book ended. Still, right off the bat Lyons hooked me with his outrageous tales from his time at marketing unicorn Hubspot. Faced with few opportunities in traditional media and two young children, Lyons takes a position as a nebulous "marketing fellow." Almost immediately, he finds himself completely out of place at a company plagued by horrible jargon (delightion and 1+1=3 made me die a little inside).
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