How Big Data Enables Competitive Intelligence
Recent events surrounding Twitter and Apple can teach us a great teal about business today.
Six months ago, embattled social network Twitter was set to announce its quarterly earnings. As is custom for publicly traded companies, Twitter scheduled the call to take place after the markets closed (read: 4 pm EST and 1 pm PST). Yet, a company named Selerity somehow tweeted the following nearly an hour before the bell rang:
#BREAKING: Twitter $TWTR Q1 Revenue misses estimates, $436M vs. $456.52M expected
β Selerity (@Selerity) April 28, 2015
Make no mistake: This was no minor incident. Spooked investors fled the stock and Twitter's market cap plunged by $8 billion.
Don't Call it a Hack
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