How Platforms Lead to Big Data

In my previous post, I introduced the modern-day platform. Today, I’ll look at the data that these powerful platforms generate.

After the publication of The Age of the Platform, I started thinking about Big Data. After all, Amazon, Apple, Facebook, Google, Twitter, and other companies generate a startling amount of information. A little over a year later, I had written Too Big to Ignore: The Business Case for Big Data.