Kickstarting My Third Book

For a variety of reasons, I have decided not to use a traditional publisher for my third book. As I've discussed before, traditional publishers are really struggling these days with this brave new world. While they may claim to understand social media, eBooks, and the like, for the most part their actions belie their statements.

On a different level, those of you who know me understand my, er, "control issues." I have a hard time ceding control of things like the cover, price, and content to alleged experts. Publishing two books has demystified the process for me.

A Quick Story

I was having dinner with a friend of mine and his family. He has three adorable little girls. I mentioned that I might start a publishing company and his wife and I had a short conversation:

Wife: How do you go about doing that?

Me: Well, after having and starting to raise your first kid, you probably understood the process a little better right?

Wife: Okay ....

Me: I would imagine that it's pretty similar with starting a publishing company.

Wife: Gotcha.

Traditional Publishers: The Bottom Line