Gerri Martin-Flickinger recently joined Starbucks as the companyβs first formal chief technology officer (CTO). From the New York Times piece:
Ms. Martin-Flickinger, who was most recently at Adobe where she was CTO, is set to be the first chief technology officer in Starbucksβs executive suite, in a testament to the role that technology is playing in the companyβs plans.
Why would a coffee titan need to drop beaucoup bucks on a CTO? And is this indicative of a larger trend?
Coffee and Technology
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