On Platforms and Rock Stars
Top-flight talent won't stick around if they can't do cool things.
No shocker here: According to Universum, a company that specializes in employer branding, Amazon and Google are extremely desirable places for in-demand developers and engineers. It's a bit strange that Facebook didn't place higher here and I was shocked not to see Amazon on the Top 50 of either list.
It's important to note the virtuous cycle here:
- Platform companies hire very talented people—and many times get out of their way.
- Which makes their platforms more powerful and visible.
- Which makes talented people want to work at platform companies.
Top-flight talent won't stick around if they can't do cool things. Platform companies understand this.
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