On Privacy, Brand Value, and Big Data

A look at some of the privacy issues associated with Big Data.
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On Privacy, Brand Value, and Big Data
Photo by Towfiqu barbhuiya / Unsplash

Last month, I wrote about some of the privacy issues associated with an era of Big Data. Are we prepared for the drawbacks of a world in which smartphones, sensors, cookies, social networks, search engines can generate a downright scary amount of information about us?

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